Xyladecor/Polyfilla Merchandising Routing

As a prefered supplier for Akzo Nobel, Thau implemented 8 merchandising teams to visit 385 shops of Mr. Bricolage, Dema and independents to replace promotional materials, reorganize shelfs and implement new products for the brands Xyladecor and Polyfilla.

All teams were equipped with tablets, giving access to Thau’s reporting app, allowing sales and marketing of Akzo Nobel to monitor the campaign in real-time and react accordingly to intervene and drive business.